Moscow, Nizhnyaya St.

Syromyatnichesky, 10/10

ARTPLAY design center

+7 (495) 727-0141

Russian Hairdressing. Foundation for Future.
Welcome to Moscow!

About us

Persona is a company founded in the early 1994s in Russia, and since that time has
proved to be an innovator and trendsetter
in the beauty industry in Russia.


At present there are more than 115 Persona beauty salons throughout Russia.

Persona Academy opened its doors to students
in 1995, and now it provides training programmes
in hairdressing, make up design, image making and other professions related to the beauty and fashion industry. We are proud of more than 8000 graduates who are successful in their careers. We have a wealth of knowledge to share with you!

  • Women haircuts. Modern classics.
  • Mens cutting. Classic cutting techniques
    and barbering.
  • Women haircuts. Salon creative.
    The keys for building forms.
  • Styling, creative and wedding
  • Make-up and brow design
  • Fashion stylist
  • The principle of creating basic wardrobe
  • Principle of shape correction


Persona Academy’s advantages

8000 graduates over
20 years successful work


85% of graduates

come to us by recommendations.

Persona stylists collaborate with Cosmopolitan, L’Officiel, Harper`s Bazaar, Mari Clair, Elle, Vogue, and work at Moscow Fashion Week and Mercedes Benz Fashion Week as well as for Russian federal channels.

Bonuses and gifts
for every student.  DISCOUNT of 20%
for all hairdressing equipment  and make-up at the Hitek hypermarket and other partner companies.


Education at the professional studio
in the centre of design Artplay. Professional translator for groups from any country.


We provide professional interpreters for international groups from all countries. We organize accommodation and sightseeing tours to historical and cultural places of Moscow.



Persona Academy creates perfect condition for your education: provides cosmetics, all necessary materials and also invites models from model agencies for your practice; prepares tasty lunch and organizes coffee-breaks for you; takes photos and makes video of your education process.

Our international partners

We cooperate with the best companies. Our school partners are the leading world academies:  for haircuts- YouBE Education (Uwe Breuer), for colour -Christiano Lanza Education. And we also provide technologists’ support to the permanent international partner – TIGI Professional Academy.

Christiano Lanza

You Be! Hairdressing Education, London

The Leading colour specialist in Vidal Sassoon Academy.


Managing  his own company Christiano Lanza Education.


Uwe Breuer

You Be! Hairdressing Education, London


Uwe worked as a stylist and Creative Director in Vidal Sassoon's Salons and Academy in Los Angeles and San Francisco. He judged competition, participated in international shows, including London Fashion Week. And now he manages and promotes his own training company: You Be! Hairdressing education & Consultancy.

TIGI Proffesional Academy



TIGI creative team constantly works in Paris, London, New York, Milan Fashion Week, participates in shooting for KENZO, Christopher Kane, Gianfranco Ferrè, Antonio Marras and others.

Education process

Education process at Persona School is very fascinating. Balanced combination of theory and practice. New skills that you constantly acquire and your first successful results.  All that can help you not to lose interest in your profession.
And we take photos  and make  video of your education process in order to inscribe  these  moments on your memory.

Curators of the course


Irina Fedoseyeva

Aleksandra Khazina

Valentina Dutova

Aleksandra Lukyanova

Viktoriya Zharinova

Olga Goldinskaya

Konstantin Grinchenko

Anastasiya Pyatnitsina

Gleb Gatsyuk

Ilya Sobolev

Natalya Oleynik

Yekaterina Savkina

Olga Andreyeva

Aleksandra Kosilova

Olga Bova

Irina Soychuk

Aleksandra Gorbunova

Training programs

Hairdressing. Course for beginners.

  • Step 1. Cutting hair. Foundations of cutting hair and principles of hair design.
    25 sessions.
  • Step 2. Colour laboratory. Foundations of colouring hair. 12 sessions.
  • Step 3. Hair styling. Salon techniques. 4 sessions.
  • Step 4. Trichology for a hairdresser. 4 sessions.
  • Step 5 Cutting hair. Intensive practical workshops. 4 sessions.
  • TOTAL LOOK. Ladies’ cutting techniques from the UK. 3 sessions.
  • TOTAL LOOK. Men’s cutting techniques. Classic barbering. 3 sessions.
  • Olga Bizina’s author course "Ladies’ cutting techniques". 5 days/ 40 hours.
  • International Colour Teacher Christiano Lanza (Phenomenal Colour from the UK).
    Classic course (2 lectures, 4 demonstrations, 4 practical workshops. 4 days)
  • Stylist and Image maker. Course for beginners. Qualification in 90 days!  Private shoppers’ school. Advertising and show business.
  • Make up artist. Course for beginners. Qualification in 16 days.
  • Wedding stylist. Course for beginners. Qualification in 11 days.
  • BROW LAB. Brow styling and design.
  • Make up for photo shoots.
  • Make up for television. Practical lessons are run at MTV Russia Studio!

We are waiting for you in Moscow. You’ll adore everything.

Style creative team, international quality, Russian openness and hospitality!


Diploma of Persona Academy


Moscow, Nizhnyaya St.

Syromyatnichesky, 10/10

ARTPLAY design center

+7 (495) 727-0141


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